Reintroduce and ask permission
Use one easy decision. Do not begin by asking whether they are “still interested.”
A practical 30-day campaign combining pre-construction projects, builder incentives, reduced-price resale properties, renovation-potential homes and selected power-of-sale opportunities.
Hosted copy, revised 11 Sep 2026 — sender ID and opt-out on every message, a consent check before Day 1, and “reduced-price” in place of “discounted”.
Reconnect because your service has expanded. The lead can now choose how they want to search, and you only send opportunities that match their interests.
| Day | Channel | Objective | CRM action |
|---|---|---|---|
| 1 | SMS | Reintroduce yourself and invite a simple 1/2/3 reply. | Set status: Re-engagement started. |
| 2 | Explain the expanded opportunity service and your construction advantage. | Record send/open/click. | |
| 4 | Call | Call responsive or engaged leads and clarify whether they are active or watching. | Record timing, motivation and next step. |
| 7 | SMS | Share one relevant, genuine featured opportunity. | Tag opportunity category. |
| 11 | Educate: compare pre-construction, resale, power of sale and renovation potential. | Record clicks and category interest. | |
| 16 | SMS | Request location, property type, budget and intended use. | Complete preference fields. |
| 23 | SMS / Email | Send a personalized opportunity with your quick assessment. | Create follow-up task. |
| 30 | SMS | Close the loop respectfully and confirm future contact preference. | Nurture, future follow-up or close. |
Use one easy decision. Do not begin by asking whether they are “still interested.”
Subject: I’m now tracking more than pre-construction
Prioritize people who replied, opened repeatedly or clicked. Leave a brief voicemail if unanswered.
One property, one reason it stands out, one call to action.
Subject: Which type of opportunity makes the most sense for you?
Send only to leads who want updates. Keep the summary short and invite them to request details.
| Field | Options / information |
|---|---|
| Consent basis | Express · Implied, enquiry (date) · Implied, past client (date) · None — call only |
| Lead stage | Old lead · Re-engagement started · Responded · Qualified · Appointment · Nurture · Closed |
| Opportunity interest | Pre-construction · Resale value · Both · Power of sale · Renovation potential |
| Property type | Condo · Townhouse · Semi · Detached · Flexible |
| Search details | Area · Budget · Beds/baths · Parking · Timeline · Own use/investment |
| Engagement | SMS replied · Email opened · Link clicked · Call completed · No response |
| Next action | Specific date, channel and reason for follow-up |