yovan-gabric.ca · Plan for clients & leads · 11 September 2026
The site already has 106 public pages. What it lacks is one place that sorts a visitor by what they're working on, and something that changes every month so they return. This plan adds both, without a login, a new platform or a longer menu.
Where you stand
Counted from the live sitemap. None of this needs rewriting to launch the plan. Only the monthly band is new writing, and that is a few lines a month.
/resources is in the menu and in Google, but every item on it links to the contact form. A visitor who doesn't know which of 106 pages they need has nowhere to start.
The home page's "Latest insights" still shows three July articles from the Royal LePage blog. Nothing on the site tells a visitor it's worth coming back next month.
The shape of it
One new page sits between how people arrive and the pages you already have. Four channels bring them back, and every one of them points at that page.
Why /start and not /hub: four things on your site are already called a hub (/know-hub, /precon-hub, /chub and the Renovation Hub). "Start here" says what it is, and it's easy to type on a phone.
The new page, drawn
One page, top to bottom, in the site's own look. Only the second block changes each month. Everything else is built once and keeps pointing at pages that already exist.
Hand-picked opportunities, including power of sale, each with my read on it. Or the monthly newsletter, or live listing alerts.
A tile jumps to that lane's stack further down, so /start#selling is a link you can text a seller. One page, five entry points.
Built onceThree market numbers with their source and date, this month's newsletter, one featured opportunity and one pre-con update. It's the same data as the newsletter, so one update feeds both. If the data goes more than 45 days without an update, the band hides itself. A stale month is worse than none.
MonthlyFor each situation: one thing to read, the tools that matter, what's available now, and one way to ask you. Each stack is five links at most. The full list is in the next section.
Built onceAll fifteen tools, grouped by money, pre-construction and renovation. Today they're only reachable page by page.
Built onceThe Opportunity Alert sign-up, with an unticked consent box, which makes every subscriber express consent under CASL. Beside it: the newsletter and live BoldTrail alerts.
Built onceYour four personal offers, which already exist, closing the page.
Built onceThe five lanes
Every route below already exists except the two marked new. The stacks stay short on purpose: someone deciding whether to sell needs four good links, not forty.
| Lane | Read | Work it out | See what's out there | Ask me |
|---|---|---|---|---|
| Buying a home/start#buying | /freehold-vs-condo-townhouse/blog/buying-a-fixer-upper | /mortgage-calculator/land-transfer-tax/first-time-buyer-plan | /deals/deals/first-time-buyer | Opportunity Alert+ BoldTrail search alerts |
| Selling/start#selling | /blog/room-by-room-before-selling/blog/renovate-or-sell-as-is | /listing-prep/sell-first-or-buy-first/renovate/renovate-or-sell | /deals/downsizingfor the next place | /home-value/reno-estimate |
| Owning & renovating/start#owning | /renovate/renovate/hazard-profile | /renovate/scope-builder/renovate/budget-builder/renovation-scope | Annual home value check-in | /home-value-concierge/renovate/introduction |
| Pre-construction/start#precon | /pre-constructionthe Pre Condo HUB, new/resale-alternative | /deposit-schedule/hst-rebate/precon-vs-resale | Project pages from the HUB's tiles | /precon-discovery |
| Investing/start#investing | /investments/co-buying | /rental-cash-flow/carrying-cost | /deals/investor-cash-flow/power-of-salenew | Opportunity Alertpower of sale & special situations |
The monthly routine
You've committed to the monthly update. This keeps it at 30–45 minutes: the numbers are the ones the newsletter already needs, so you gather them once.
| Field | Where it comes from | The rule |
|---|---|---|
| Month | The date you update | Shown on the band. More than 45 days old and the band hides itself. |
| Benchmark price, yr/yr | TRREB Market Watch, Halton Region | Always shown with its source and month. Never estimated. |
| Sales-to-new-listings ratio | TRREB Market Watch | One line saying what it means: buyer's, balanced or seller's market. |
| Average days on market | TRREB Market Watch | Same month as the other two. |
| Newsletter issue | Your newsletter | Links to that month's web version. |
| Featured opportunity | Your pick | Your own or your team's listing, or another brokerage's listing with their written consent. Otherwise an unnamed example with no address. Always "what caught my attention" and "what I'd investigate". |
| Pre-con update | Pre Condo HUB | One project, shown with its label: Verified, Brokerage portal or To confirm. |
Featured deals & power of sale
Live MLS® listings can't be shown on yovan-gabric.ca: your data agreement covers your BoldTrail site, and BoldTrail blocks being embedded. So deals reach people through four channels, and each channel has its own rule.
| What | Where it lives | Who sees it | How it's delivered | The rule |
|---|---|---|---|---|
| Live listings | Your BoldTrail site | Anyone | Saved-search email alerts, sent by BoldTrail automatically | Licensed display. You maintain nothing. |
| Analysed shortlists | /deals (20 pages) | Anyone | A new "Get alerts for this search" button on each page | Your analysis on your site. The listings stay on BoldTrail. |
| Featured opportunity | /start · This month | Anyone | One a month | Your or your team's listing, or with the listing brokerage's written consent |
| Power of sale & special situations | Opportunity Alert | Subscribers | Hand-picked, by email or text | Express consent. Every alert carries your read on the property and "Reply STOP". |
Can BoldTrail send power-of-sale alerts automatically? Not from the public search. Its advanced search has a Keywords box, and the box accepts the text. But on 11 September, an Oakville search returned the same results however it was filled in:
So, as you decided, power-of-sale deals go out through the hand-picked Opportunity Alert.
Update, later on 11 September: Realm can do it. TRREB's Realm system searches the listing description. "Power of sale" or "foreclosure" returned 284 active listings across TRREB, and its Save Search can email matches Daily or in Real Time to up to 20 addresses per search. So automatic alerts come from Realm, straight from the MLS, and your hand-picked read still goes through the Opportunity Alert. Narrow the search first to sale only, your areas, and homes rather than parking or land, and send it only to people who ticked "power of sale".
The new /power-of-sale page explains it honestly and ends with the sign-up. It's also the page people find when they search "power of sale Oakville", and most sites use that phrase as bait.
Pre Condo HUB, made permanent
The current /pre-construction page sends every button to the contact form. The HUB is better in every way, so it takes over the address that is already in the menu and in Google, rather than competing with it.
Now
After
Before Google is allowed to see it
[YOUR VERDICT] placeholder is left. It's your opinion, so it's yours to write, or we remove it.Your sending desk
It's still where you go to pick a link and send it. The only change is new cards as each phase ships. The habit to build: send the lane, not the home page. A seller gets /start#selling, not the front of the site.
What gets added to /pages, in the same format as today's cards. Nothing moves and nothing is renamed.
Build order
The front door comes first because everything else links to it. The Pre Condo HUB comes fourth only because two of its gates are waiting on you. If those come back quickly, it can move up.
Approve the wording. Nothing else.
The first month's three numbers (or the Market Watch PDF) and your first featured opportunity.
Approve the consent wording. Choose weekly or every two weeks.
The image-rights answer and your verdict text. It goes live to Google only once both are in.
One test sign-up from your phone, to confirm the lead lands in rlpSPHERE.
How you'll know it works
Ignore page views. These four measure whether people are raising their hand, and each one is already recorded somewhere.
Guardrails