A 14-day sequence that wakes up old leads by sending each one the part of yovan-gabric.ca/start that fits them — not a newsletter, not a pitch. Five touches, one link each, and a clean way to stop.
An old lead ignores "just checking in" because it asks them to do the work. A link to the one part of your site that matches what they asked about gives them something useful with no reply required — and anyone who clicks has told you they are still in the market.
"I've put everything useful on one page — pick what you're working on."Every message in this sequence carries exactly one link. The lead chooses; you follow up on what they chose.
Companion to the Old Lead Re-Engagement Playbook. That one leads with opportunity categories over 30 days; this one uses the /start page over 14. Run one or the other on a given lead, not both.
Before Day 1
Who you may text or email.
Canada's anti-spam law (CASL) covers every text, email and DM in this sequence — including one that only shares a link. Sort the list first.
Enquired within the last 6 months — implied consent. Texts and emails OK.
Bought, sold or signed an agreement with you within the last 2 years — implied consent. OK.
Gave express consent (ticked the box on the Opportunity Alert, or said yes in writing) and hasn't withdrawn it — OK.
Everyone else — no texts, emails or DMs. Use the Day 10 call instead, after checking the National Do Not Call List, and only send the link if they ask for it on the call.
Every text below already ends with your name, the brokerage, your number and "Reply STOP to opt out". The email carries the full brokerage address and an unsubscribe line. Action any opt-out within 10 business days — in practice, the same day. General guidance, not legal advice; confirm with your broker of record before sending to an older list.
Personalise in one step
Match each lead to a lane.
Use what they originally asked about. If you can't tell, use the plain /start link — they'll pick.
They originally…
Lane
Link to send
Searched listings, booked a showing, asked about a mortgage
Buying
yovan-gabric.ca/start#buying
Asked for a home value, a CMA, or about selling
Selling
yovan-gabric.ca/start#selling
Asked for a reno estimate or a contractor
Owning & renovating
yovan-gabric.ca/start#owning
Registered for a pre-construction project
Pre-construction
yovan-gabric.ca/pre-construction?city=[City] — or the project page itself, e.g. /pre-construction/the-nine
Asked about rentals, investing, co-buying or power of sale
Investing
yovan-gabric.ca/start#investing
Can't tell
—
yovan-gabric.ca/start
Campaign map
The 14 days.
Day
Channel
What it does
CRM
1
Text
One link to their lane. No question asked.
Tag reengage-start + lane
3
Email
All five lanes on one screen, plus what's new. One easy question.
Record opens/clicks if sent through BoldTrail
7
Text
One free tool from their lane — pure value, no ask.
—
10
Call
Anyone who clicked or replied, plus the call-only group.
Record timing, motivation, next step
14
Text
Close the loop: the Opportunity Alert, or silence.
Nurture, alert subscriber, or close
Anyone who replies leaves the sequence and gets a personal answer instead. Nobody gets more than these five touches in 14 days.
Copy-ready
Scripts.
Replace [First name] and, for pre-construction, [City] or [Project]. Texts are kept to two SMS segments where possible.
Day 1Text
One link to their lane
Use the general version if you don't know the lane.
Hi [First name], Yovan Gabric with Royal LePage Pinnacle. You asked me about real estate a while back. Quick update: everything useful on my site is now on one page - calculators, pre-construction, home values, what's for sale. Pick what you're working on: yovan-gabric.ca/start
Reply STOP to opt out.
Buying #buying
Hi [First name], Yovan Gabric, Royal LePage Pinnacle. Still thinking about buying? This page has the real monthly-cost and land transfer tax calculators, screened shortlists by city, and live listing alerts: yovan-gabric.ca/start#buying
Reply STOP to opt out.
Selling #selling
Hi [First name], Yovan Gabric, Royal LePage Pinnacle. Thinking about selling this year or next? This page shows what's worth fixing before you list, what to leave alone, and what your home is worth today: yovan-gabric.ca/start#selling
Reply STOP to opt out.
Owning & renovating #owning
Hi [First name], Yovan Gabric, Royal LePage Pinnacle. Planning work on the house? Before anyone quotes: a scope builder, a budget builder, and one or two contractors I'd use myself - no referral fees: yovan-gabric.ca/start#owning
Reply STOP to opt out.
Pre-construction ?city=
Hi [First name], Yovan Gabric, Royal LePage Pinnacle. You registered for pre-construction info. I now keep a hand-picked list for [City] - each project with the real deposit schedule and what's still unanswered: yovan-gabric.ca/pre-construction?city=[City]
Reply STOP to opt out.
Investing #investing
Hi [First name], Yovan Gabric, Royal LePage Pinnacle. Still looking at an investment property? This page checks the rent against the real carrying cost - and whether a lender will agree: yovan-gabric.ca/start#investing
Reply STOP to opt out.
Pre-con, one project /pre-construction/…
Hi [First name], Yovan Gabric, Royal LePage Pinnacle. You asked about [Project]. Everything I hold on it is now on one page - deposits, documents on file, and what I'd still ask the sales office: yovan-gabric.ca/pre-construction/[project-page]
Reply STOP to opt out.
Next: tag the lane in the CRM. A reply of any kind moves them to When they reply.
Day 3Email
The whole front door, once
Subject: One page for whatever you're working on
Hi [First name],
You got in touch with me a while ago about real estate, and I've since rebuilt my site around one idea: whatever you're working on, it should take one click to find the useful part.
Pick the one closest to you:
• Buying a home — yovan-gabric.ca/start#buying
• Selling — yovan-gabric.ca/start#selling
• Owning & renovating — yovan-gabric.ca/start#owning
• Pre-construction — yovan-gabric.ca/pre-construction
• Investing — yovan-gabric.ca/start#investing
Three things are new since we last spoke:
1. A hand-picked pre-construction list across Oakville, Mississauga, Milton and Burlington. Every project shows its real deposit schedule and where the information came from.
2. An honest page on power of sale — why it isn't automatically a bargain, and when it is an opportunity.
3. Fifteen free calculators in one place: monthly cost, land transfer tax, HST rebate, deposit schedules and more.
Which of those is closest to where you are right now? A one-word reply is plenty.
Yovan Gabric, REALTOR® | Team Feras Riyal
Royal LePage® Pinnacle Real Estate, Brokerage
1075 North Service Road West, Unit 17, Oakville, ON L6M 2G2
Direct 416-953-9545 | Office 905-464-3035
yovan@royallepage.ca | www.yovan-gabric.ca
Independently owned and operated.
Not intended to solicit buyers or sellers currently under contract with another brokerage.
To stop receiving these emails, reply "unsubscribe".
If sent through BoldTrail: it adds its own unsubscribe footer — delete the last line so there aren't two.
Day 7Text
One free tool, no ask
The message that earns the reply later. Useful on its own; nothing to answer.
Buying
Quick one, [First name]: Canadian mortgages compound twice a year, and closing costs are easy to miss. This works out the real monthly number in two minutes: yovan-gabric.ca/mortgage-calculator
- Yovan Gabric, Royal LePage Pinnacle | 416-953-9545
Reply STOP to opt out.
Selling
Quick one, [First name]: the most expensive pre-sale mistake is fixing the wrong things. This builds the order - what to fix, what to leave, before photos: yovan-gabric.ca/listing-prep
- Yovan Gabric, Royal LePage Pinnacle | 416-953-9545
Reply STOP to opt out.
Owning & renovating
Quick one, [First name]: write the scope once, before anyone quotes, and every quote you get is comparable. Takes ten minutes: yovan-gabric.ca/renovate/scope-builder
- Yovan Gabric, Royal LePage Pinnacle | 416-953-9545
Reply STOP to opt out.
Pre-construction
Quick one, [First name]: before any pre-con purchase, map the deposits against your own cash flow. One minute: yovan-gabric.ca/deposit-schedule - or ask me for any project's full schedule.
- Yovan Gabric, Royal LePage Pinnacle | 416-953-9545
Reply STOP to opt out.
Investing
Quick one, [First name]: a rental has to work twice - on your cash flow and at the lender. This checks both: yovan-gabric.ca/rental-cash-flow
- Yovan Gabric, Royal LePage Pinnacle | 416-953-9545
Reply STOP to opt out.
Lane unknown
Quick one, [First name]: fifteen free calculators, all on one page - monthly cost, land transfer tax, HST rebate, deposit schedules, renovation budgets: yovan-gabric.ca/start#calculators
- Yovan Gabric, Royal LePage Pinnacle | 416-953-9545
Reply STOP to opt out.
Day 10Call
Call the warm ones — and the call-only group
Priority: anyone who replied, clicked or opened more than once. Then the leads you may not text or email (check the Do Not Call List first).
Hi [First name], it's Yovan Gabric with Royal LePage Pinnacle. You asked me about [buying / selling / a renovation / pre-construction] a while back — I'm calling to see where that landed.
[If still active]
Good to hear. What would make the next step easier — seeing what's actually available, getting a number on your own place, or working out the monthly cost?
[Then offer the matching link]
I've put the useful parts on one page — can I text you the link? (A yes here is a request, so sending it is fine even for a call-only lead.)
[If not active]
Completely fine. Would it help if I sent you the right opportunities as they come up, or would you rather I didn't follow up?
Voicemail
Hi [First name], Yovan Gabric, Royal LePage Pinnacle, 416-953-9545. You asked me about real estate a while back — no need to call back unless it's useful. If you're still looking, everything I'd send you is at yovan-gabric.ca/start. Thanks.
After the call, if they said yes
Hi [First name], as promised - [lane link]. Anything on there you want me to look into, just reply.
- Yovan Gabric, Royal LePage Pinnacle | 416-953-9545
Reply STOP to opt out.
Day 14Text
Close the loop — or turn it into consent
The Opportunity Alert sign-up has an unticked consent box. Anyone who uses it becomes express consent — no expiry, until they unsubscribe.
Hi [First name], last one from me unless you'd like more. Want the right opportunities as they come up - pre-construction, reduced prices or power of sale? Choose here: yovan-gabric.ca/opportunity-alert
Otherwise, no need to reply.
- Yovan Gabric, Royal LePage Pinnacle
Reply STOP to opt out.
After Day 14: no reply and no sign-up → move to nurture (newsletter only, if they're on it) and stop messaging. Don't restart the sequence on the same lead within six months.
Routing
When they reply.
A reply takes them out of the sequence. Answer personally; these are starting points, not templates to paste unchanged. Replies to their own message don't need the STOP line, but keep your name on it.
"Buying" / "still looking"
Good to hear, [First name]. So I only send what fits - which area, what kind of home, and a rough maximum? Meanwhile the shortlists are here: yovan-gabric.ca/start#buying
"Selling" / "maybe next year"
Makes sense, [First name]. Would a number on your place help you plan - as it is today, and prepared? No obligation either way: yovan-gabric.ca/home-value
"Pre-con" / a project name
Happy to help, [First name]. What matters most - price, occupancy date, or the deposit schedule? Here's everything I hold on it: [project page]. I can send the floor plans and price list too.
"Not now" / "just watching"
No problem at all, [First name]. Want me to check back in a few months, or would you rather hear only when something specific comes up? Either is fine.
"Bought already" / "working with someone"
Congratulations, [First name] - and thanks for letting me know. I'll take you off my list. All the best with the move.
Remove them the same day. The email footer already says it isn't meant for anyone under contract with another brokerage.
"STOP" / "unsubscribe"
Done - you won't hear from me again. Thanks, [First name].
Record the opt-out in the CRM so no future campaign reaches them.
Facebook & Instagram
Social DMs.
Only to people who have messaged you before, and in the same thread. CASL applies to DMs too, so keep your name on it and make stopping easy.
Hi [First name] — Yovan here (Royal LePage Pinnacle). You asked me about real estate a while back, so a quick update: I've put everything useful on one page, sorted by what you're working on. yovan-gabric.ca/start — and if you'd rather I didn't message again, just say so.
Organization
CRM & measuring.
Field
Values
Consent basis
Express · Implied, enquiry (date) · Implied, past client (date) · None — call only
Campaign tag
reengage-start plus the month, e.g. reengage-start-2026-09